BBN First

A Commitment to the Big Blue Nation

I am asking everyone involved with UK Athletics to make a renewed commitment to our fans. We will honor those deep ties by making sure you have great experiences when you invest time and money to support your Wildcats. We are going to put you, the Big Blue Nation, first.

Three core concepts will guide this effort:

  1. We will compete for championships and make our fans proud.
  2. We will provide a first-class game-day experience.
  3. We will create a shared family atmosphere.

Guided by these concepts, I formed a Fan Experience Committee with staff members from event management, marketing, ticketing and communications as we began the new year. We are meeting regularly to assess all aspects of our fan experience, but we need your help.

What can we do better? What are we already doing well? What have you seen at other sporting events that we should implement?

No suggestion is too big and none too small. From concessions to promotions to music selection, we want to know what matters to you. We are going to use every outlet available to us to listen to your feedback.

Read Mitch’s complete letter

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