When we launched BBN First, we knew your feedback was going to play an important role as we committed to putting you, the fans, first in all we do. I don’t think we knew exactly how important it would be until your suggestions started rolling in.
Three weeks after I introduced BBN First and asked for your help, you have responded in a way only Kentucky fans could. We have received hundreds of emails and comments on our new website and they keep coming.
The volume of feedback is one thing, but the quality has been another entirely. Almost without exception, your suggestions have been constructive. You have told us some things that are hard to hear, but you want to help us get better. I appreciate your thoughtful feedback immensely.
To fill you in on how we are handling your feedback, members of my staff are reading and responding to everything and keeping me updated along the way. If you have sent in a suggestion and haven’t heard back yet, you will. Once we read an email, we categorize and sort it for discussion in our Fan Experience Committee meetings. Already, you have helped us identify important trends.
A few things stick out to me about what we’ve heard so far.
First of all, your pride in this university is incredible. The sense of ownership you take in all of our programs is one of the most special things I’ve witnessed in my three decades working in college athletics.
But even more importantly to BBN First, your feedback has given us insight into what matters to you and what we can do better. Some of the topics we are hearing most about are music selections; parking, traffic and tailgating; and concessions. We expected that, but some of the specific feedback we have gotten has changed our perspective.
To give you just one of many examples, we already knew fans want better food with more variety at our venues. What we didn’t realize until we began this process was how many of you want more local Kentucky flavor at our concessions stands.
You are giving us so much valuable information, but it’s on us to turn that into action. We are hard at work reviewing your feedback, prioritizing and planning our next steps. In the coming weeks and months, we will communicate details to you. We have some cool stuff in the works.
‘Til the Battle Is Won,