In the two months since the launch of BBN First, we’ve been listening. Now it’s time to begin turning all that feedback into action.
A few common themes have already emerged as we’ve sorted through your suggestions, but there’s one that sticks out to me as something that we need to address immediately: rewarding loyalty.
There isn’t a fan base in the world more loyal than the Big Blue Nation. Today, we begin an ongoing effort to recognize and reward that.
As a first step, we are announcing a K Fund priority point bonus for football season ticket holders who have been with us for three or more consecutive years, including 2014. The bonus will start at 15 points for those who have purchased season tickets since the 2012 season and go all the way up to 75 points for fans who have purchased season tickets since the 2000 season or earlier according to the following scale.
Last 15+ years – 75 points
Last 14 years – 70 points
Last 13 years – 65 points
Last 12 years – 60 points
Last 11 years – 55 points
Last 10 years – 50 points
Last 9 years – 45 points
Last 8 years – 40 points
Last 7 years – 35 points
Last 6 years – 30 points
Last 5 years – 25 points
Last 4 years – 20 points
Last 3 years – 15 points
As you know, K Fund priority points are very important right now because the order in which fans select their seats for 2015 in The New CWS will be based on K Fund priority ranking as of June 30, 2014. Our Fan Experience Committee designed this reward as a way to show fans who have stayed with us how much they matter. In total, more than 8,000 accounts will receive point bonuses in their K Fund accounts by the end of the month.
We believe this is a meaningful reward, but it’s only a start in recognizing fan loyalty across all 22 of our sports. This summer we are going to work through the details of what a new loyalty rewards program will look like.
That’s where you come in.
We have some exciting thoughts about what this program can become, but we need your help. What does loyalty mean to you? What kind of rewards would you like to see? What do you think the program should be called? Send in your suggestions using the contact form on UKathletics.com/BBNfirst or by emailing BBNfirst@uky.edu.
This season has been a fun ride. We’re on pace for our best finish ever in the national all-sports standings and we know it would not have been possible without the Big Blue Nation. We want to make sure we show that in everything we do.
‘Til the Battle Is Won,